#behindthebiz | Minor Figures

A few months back now, we – the RY team – formed a new addiction. But not an addiction we want to give up. Oh no.

Rather, an addiction that is delicious and involves nourishing ingredients (unless consumed in bulk and late at night)…

Cue…Minor Figures Nitro Cold Brew Coffee cans.

Today we’re putting down our coffee cans for 5 mins to chat to co-founder, Jonathan, about the team behind the magic that is Minor Figures

Tell us a bit about the people behind your company

The co-founders:

I, Jonathan, am a Melbournian that has been working in both the coffee and tea industries in London over the past 8 years. But coffee is my first love and I have returned to Melbourne, the Mecca for good coffee, to bring Minor Figures cold brew home.

Stuart is a Melbournian based in London. He has long worked in coffee in a variety of roles however before Minor Figures was General Manager of KeepCup’s European Operation. Stu is the ideas man who is often heard saying “how hard can it be?”.

Will is a Londoner through and through. An avid coffee hunter, you’ll see him cycling around enjoying coffee all over London (and the world!). He is a true caballero, calm, cool and kind. He is also excellent at playing the trumpet.

What inspired you to start your company and when did you start it?

Minor Figures was born in 2014.  We simply wanted to make better quality and healthier iced coffee. Cold brew coffee is that product.

What gets you out of bed in the morning?

My kids jumping on my head.

What is your favourite product in your range?

Black nitro cold brew

What is your favourite way to enjoy your product/s?

Keep it simple. Crack it, pour into a glass, watch the cascade and sip from the creamy head.

What have been the biggest trials so far in starting and running your company?

Knowing when to bet on a new product idea that has not been made before.

What experiences lead to the values you have instilled in your company?

The most important values in our company are quality, innovation and sustainability. Every idea is reviewed against whether they tick these boxes.

What is your favourite way of winding down and taking time out?

Exercise, meditation and spending time with my family and friends.

Here at Retreat Yourself, we LOVE dreaming BIG – what is your vision for your company?

Get more people drinking our cold brews = more people drinking healthier iced coffee.

For anyone out there wanting to start their own business, what would your biggest piece of advice be?

Have a great business partner or two. You all should be good at doing different things.

And lastly, what does a fulfilled life look like to you?

Health, Love, Doing my best.

You can check out the Minor Figures range here, including their new products (yep, you can look like your fave Minor Figures can!): www.minorfigures.com.au


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